The working system for hotel marketing teams: sign in, see reports, run the work, every day
Enter your hotel website. We score SEO, AEO, GEO and keywords in 30 seconds, free, and tell you what to fix first. Then the full system listens across 13 social sources, tracks competitors and answers reviews every day.
A place to work, not just a report
The dashboard lists the 3 things to do, pending reviews, fresh leads and the competitor who just cut price. Answer reviews from AI drafts, assign tasks to teammates and download the report for your manager, all on one screen.
In 2026 travellers do not only search Google. They ask ChatGPT, ask Claude, read the AI Overview, then book. We measure all four in one pass.
Title, meta, H1, speed, mobile, sitemap, robots and the structure Google ranks on
→ AEOAnswer Engine Optimization: FAQ schema, question headings, short clear answers the AI Overview lifts
→ GEOGenerative Engine Optimization: Hotel schema, address, phone, location, GPTBot/ClaudeBot allowed, llms.txt
→ KeywordWords your page uses vs what people actually search in your area, e.g. "hua hin beachfront hotel"
→Scanned from real hotel home pages (names hidden). A beautiful site does not mean Google and AI can see it. Find where yours lands.
| Hotel | Area | SEO | AEO | GEO | Keyword | Overall |
|---|---|---|---|---|---|---|
| C●●●●●● H●●●●● &●● | Samui | 87 | 73 | 63 | 65 | 73/100 |
| K●●●●●● M●●●●●● B●●●●●● | Bangkok | 76 | 73 | 71 | 65 | 72/100 |
| K●●●●●● P●●●●● B●●●● | Phuket | 95 | 50 | 56 | 59 | 67/100 |
| T●● S●●● B●●●●●● | Bangkok | 76 | 50 | 56 | 65 | 63/100 |
| t●●●●●● | Phuket | 44 | 9 | 34 | 20 | 29/100 |
| Average of 7 hotels scanned | 80 | 52 | 59 | 60 | 64/100 | |
| Your hotel | ? | ? | ? | ? | ? | Scan now |
Scores are a first-pass assessment of each home page on the day it was scanned, not a hotel ranking.
The modern hotel
Before booking, one guest searches Google once, asks an AI once, reads reviews in 3 places and sees at least one competitor post. HotelXmarketing makes every one of those moments yours.
Across 7 hotels scanned here. This is the real ceiling Thai hotels reach today, not a textbook number.
K●●●●●● P●●●●● B●●●● Phuket
average 80 · Can Google find you
K●●●●●● M●●●●●● B●●●●●● Bangkok
average 52 · Can it answer questions
N●●●●●● B●●●●●● I●●●●● Bangkok
average 59 · Does AI know you
N●●●●●● B●●●●●● I●●●●● Bangkok
average 60 · Right search words
The free scan looks at your home page. The full system watches the outside world every day. Numbers below are sample screens, not real hotel data.
Track your keywords every week, see who owns page one (OTAs, competitors, or you), then let AI tell you what it takes to reach the top 3, with a content brief and a draft article.
We ask Claude, ChatGPT and Google AI the questions guests really ask, every week, and report whether you are mentioned, in what position, and whether what the AI says is even correct.
Rating, new reviews, guest photos, unanswered questions and your local pack position for "hotel + province", compared with the hotels next door.
Facebook, Instagram, TikTok, X, Pantip, Google reviews and 6 OTA review sites (Booking, Agoda, TripAdvisor, Trip.com, Expedia, Traveloka). Who is talking about you and your competitors, positive or negative, with tags and owners. Instant PR alert when a thread spikes.
Booking, Agoda and Google together. AI drafts a reply in your hotel voice. Alerts when a review sits unanswered for 24 or 48 hours.
What promotions competitors post on their sites and pages, weekly. Your rate vs theirs on Booking/Agoda, with an alert the moment someone cuts price, plus your OTA search rank.
Catch posts like "looking for a wedding venue in..." or "hotel for a 50 person seminar" in your province and send them to sales before a competitor sees them.
Travel and food creators scored on 4 axes for how well they fit your hotel, not just follower count.
One number from 0 to 100 combining SEO, AI, reviews, social and competitors, with a monthly trend. AI writes the "3 things to do this week" for the team.
AI suggestions become tasks you assign to anyone on the team, with status. Managers see who is behind without asking in the LINE group.
Downtime, slow pages, expiring SSL, broken booking button: you know before guests do. Connect LINE OA and GA4 read-only to see new friends and direct vs OTA booking share.
Knows which review to answer, what to post, what promo the competitor launched, with AI drafts so nothing starts from a blank page.
One number for better or worse, who is behind on what, where the fire is, in 2 minutes before the morning meeting.
Are we losing on price, what share books direct, is the province trending up or down, answered without waiting for a slide deck.
39 checks in 4 areas: SEO 15 (title, meta description, H1, alt text, HTTPS, speed, sitemap), AEO 8 (FAQ schema, question headings, short answers), GEO 10 (Hotel schema, address and phone on the page, AI crawlers not blocked, llms.txt) and Keyword 6 (hotel name, location and "hotel" in the title). Weights: SEO 30%, AEO 20%, GEO 30%, Keyword 20%.
5 to 25 seconds. No sign-up: type the hotel website address and the score appears. Signing up for the free Lobby package unlocks every finding and the fix for each one.
SEO gets Google to find and rank your pages. AEO (Answer Engine Optimization) structures pages as questions and answers so Google AI Overview lifts your text. GEO (Generative Engine Optimization) makes ChatGPT, Claude and Perplexity name and cite your hotel when a guest asks for a recommendation.
Lobby is free. Deluxe ฿2,490, Suite ฿4,990 and Presidential ฿9,990 per month, each covering 1 hotel. Yearly billing charges 10 months for 12. Check-in is a 7-day trial at Suite level, once per hotel domain.
Hotels, resorts and serviced apartments in Thailand with their own website, from a 20-room boutique to a chain property. The marketer uses it daily, the team lead sees one Marketing Score, and the owner sees price, direct-booking share and market trend without waiting for a slide deck.
No. It is a first-pass assessment of the home page plus robots.txt, sitemap.xml and llms.txt. It shows what Google and AI can read today and what to fix first; rankings also depend on competitors and content over time.
