What AEO means for a hotel
When a guest asks "does the Hua Hin hotel have a station shuttle?", the AI does not read your whole site. It looks for a page where that question is a heading with a short answer right under it. AEO is that structure: question headings, a direct first paragraph, tables for comparisons, and FAQ schema that tells the AI "this is a question and its answer".
Why it matters
- Google AI Overview appears in more Thai hotel searches every month and pulls from pages with question-and-answer structure
- AEO is 20% of the overall score and the lowest-scoring area among Thai hotels we scanned (average around 50)
- A good 8-question FAQ page answers the same questions your front desk answers 20 times a day by phone
What the free scan checks for AEO
This area's score is the share of weight passed (warnings count half). Heavier items matter most to Google and AI.
| # | Check | Weight | Hotels passing |
|---|---|---|---|
| 1 | FAQ schema Fix: Add an FAQ section of 6 to 10 real guest questions with FAQPage JSON-LD, e.g. check-in time, shuttle service | 14 | - |
| 2 | Question headings Fix: Write H2/H3 as the questions people ask AI, then answer right under them | 12 | 29% |
| 3 | Short clear answer paragraphs Fix: Answer in the first 1 to 3 sentences under each heading; AI lifts whole paragraphs | 12 | 86% |
| 4 | Tables / lists Fix: Add tables for room types, starting rates and distances to landmarks | 10 | 86% |
| 5 | Structured data (JSON-LD) Fix: Add Hotel + FAQPage + BreadcrumbList schema | 12 | - |
| 6 | Breadcrumb schema Fix: Add BreadcrumbList so AI understands the site structure | 6 | - |
| 7 | Meta description says what and where Fix: The first sentence must answer "which hotel, where, known for what" | 8 | 71% |
| 8 | H2 sections Fix: Split the page into clear sections: rooms, location, dining, facilities, FAQ | 8 | 86% |
What the full system adds
The full system asks Claude, ChatGPT and Google AI the 12 to 30 questions guests really ask, every 2 weeks, and reports whether the AI cites your site or an OTA or competitor, and which questions your pages still need.
FAQ
How is AEO different from SEO?
SEO gets Google to find the page; AEO gets the AI to pick your text as the answer. Good SEO with low AEO means you rank but the AI quotes a competitor.
How do I add FAQ schema?
JSON-LD with @type FAQPage on the page, matching the visible questions and answers. Most site builders have a plugin, or it is 30 minutes by hand.
How many FAQs?
6 to 10 per page, from real guest questions: check-in time, shuttle, minutes to the beach, do kids stay free.