SEO rankings + SERP analysis
Weekly positions for 50 to 250 keywords. See who owns page one (OTAs, competitors, you), then AI explains what it takes to reach the top 3.
Example: "hua hin beachfront hotel" · you #4 ▲2 · Agoda #1
All features
Everything a hotel
marketing team watches,
watched for you
6 groups, 24 features. Every group is in every paid plan; plans differ only in volume and frequency. Nothing sold separately.
13listening sources
3AI engines: Claude, ChatGPT, Google
7OTA review sites + Google
250keywords tracked, max
24 hunanswered review alert
1 hfirst data set after sign-up
01 · Search and AI
Be found on Google and inside AI answers
Travellers now search in two places: Google, and the AI they ask before booking. This group covers both, and hands the team the fixes and the drafts.
GEO / AEO: AI mention tracking
We ask Claude, ChatGPT and Google AI Overview the questions guests really ask, every 2 weeks, and report whether you are mentioned, your position, and whether the AI has the facts right.
Example: mentioned in 13 of 20 questions · ChatGPT says beach is 15 min, real 5
Google Business Profile
Rating, new reviews, guest photos, unanswered Q&A and your local pack rank for "hotel + province", next to the hotels around you.
Example: local pack #2 · 3 Q&A pending since Friday
AI article and post drafts
SEO article drafts in Thai or English for the searches you should own, plus Facebook / Instagram / TikTok post drafts from your promotions, ready to copy.
Example: 8 articles and 30 posts a month on Suite
Photo AI
Food and room images from a description for menus or posts that have no real photo yet.
Example: 10 to 30 images a month
02 · Reputation
Hear everything, answer fast
A bad night on TikTok or a 3-star review left unanswered costs more bookings than any ad. This group makes sure nothing sits unseen.
Social listening, 13 sources
TikTok, X, Instagram, your Facebook page, public Facebook search, Pantip, Google reviews and 7 OTA review sites. Every mention, positive or negative, with tags, owners and an instant PR alert when a thread spikes.
Example: 128 mentions today · 71% positive · 1 Pantip thread rising
OTA + Google reviews in one inbox
Booking, Agoda and Google in one list. AI drafts the reply in your hotel voice; you edit and send. Alerts when a review waits 24 or 48 hours.
Example: 2 unanswered · draft ready for the AC complaint
UGC finder
Guest photos and videos that tag your hotel, with a template to ask for repost permission.
Example: 3 sunset pool photos this week
03 · Competitors and market
Know their move before your guests do
Your competitor cut price at 9 pm. Would you know by 9:20? This group watches rivals on their pages, on the OTAs and in the market.
Competitor pages, owned vs earned
Posts and engagement of your pages against 3 to 10 competitors every week; who gets talked about more.
Example: you 96 mentions vs Competitor A 128
Competitor promo tracker
What promotions competitors run on their sites and pages, summarised weekly.
Example: "stay 2 nights get 1 free" posted yesterday
Booking / Agoda search rank
When people search "hotel + province" on an OTA, which page you and your competitors land on.
Example: you #6 · Competitor B #2
Rate shopping
Your Deluxe rate vs competitors on Booking and Agoda every week, with an alert the moment someone cuts price.
Example: Competitor A ฿2,080 vs you ฿2,450 on Friday
Demand trend + local events
Searches for stays in your province vs last year, plus concerts, festivals and long weekends 60 days ahead.
Example: Hua Hin searches +18% vs last October
04 · Sales opportunities
Turn the feed into enquiries
Weddings, seminars and group trips are asked about in public every day. This group catches them and hands them to sales first.
Lead alerts
Posts like "wedding venue in Hua Hin for 150" or "hotel for a 50 person seminar" in your province, alert sent to sales within minutes.
Example: 3 leads in the last 24 h
Influencer directory
Travel and food creators scored on 4 axes for fit with your hotel, not follower count. Search by area and audience.
Example: a 48K creator scored 92, a 1.2M account scored 61
05 · Management
One number, one plan, one page
Managers and owners do not read dashboards. They read one number and one page. This group produces both, and shows who is doing the work.
Marketing Score
One number 0 to 100 combining SEO, AI, reviews, social and competitors, with a monthly trend and the gap to each rival.
Example: 74 ▲6 · Competitor B 79
Weekly plan and task assignment
AI writes "3 things to do this week". Assign each to a teammate with a status; the manager sees what is behind without asking in the LINE group.
Example: 3 tasks · 2 done · 1 late by 3 days
In-app reports
Daily, weekly and a one-page executive report. Download PDF or Excel with your logo. Not emailed, because mail filters swallow reports.
Example: August one-pager for the GM in one click
Website health
Downtime, slow pages, SSL about to expire, a broken booking button. You know before guests do.
Example: TTFB 1.2 s, target 0.8 · SSL expires in 41 days
Multi-property view
Every hotel in the group compared on one page, for executives who run several.
Example: 4 hotels, 4 scores, one screen
06 · Integrations
Connect what you already have, read-only
Optional. You connect these yourself with a read-only token; the system works fully without them.
LINE OA
New friends, blocks and message volume week by week.
Example: +91 friends in 4 weeks
GA4
Direct vs OTA booking share from your own website, so you can see whether marketing spend drives direct bookings.
Example: direct 34%, up from 29%
Want to see it for real first?
Click around the workspace demo, or scan your hotel site free in 30 seconds
Open the workspace demo Scan website freeFeature FAQ
Does HotelXmarketing work for hotels outside Thailand?
The system is built for hotels in Thailand: keyword sets per province, Thai OTA and social sources (Pantip, Traveloka, Agoda) and Thai plus English content. Foreign chains with properties in Thailand use it for those properties.
Which sources does social listening cover?
13 sources: TikTok, X, Instagram, Facebook (your page and public search), Pantip, Google reviews, Booking, Agoda, TripAdvisor, Trip.com, Expedia and Traveloka. Frequency depends on the package: once a day on Deluxe, twice on Suite, three times plus instant PR alert on Presidential.
How do you measure whether AI recommends my hotel?
The GEO/AEO module asks Claude, ChatGPT and Google AI the questions guests really ask (10 to 30 per round depending on the package) and records whether the answer names your hotel, an OTA or a competitor, and which page it cites.
Do I have to connect anything?
No connection is needed to start; the scan and rankings read public pages. LINE OA (Deluxe and up) and GA4 (Suite and up) are optional read-only connections you make yourself in Settings.
Where do the reports go?
Reports live inside the system after sign-in and can be downloaded as PDF or Excel (daily on Suite and Presidential, weekly on Deluxe). There is no e-mail report, because hotel mail filters quarantine automated reports.
Does every package cover one hotel?
Yes. Every package covers 1 hotel; an extra property is ฿2,990 per month. Presidential adds a multi-hotel view that compares all your properties on one page.