What Keyword means for a hotel
Our scan extracts the words your home page uses most (with Thai word segmentation) and compares them with the searches a hotel in your area should own: "hotel + province", "cheap accommodation + province", "+ with pool", "+ pantip" and the English versions. Then it checks whether those words sit in the title, H1 and meta description, or are only buried in the body.
Why it matters
- Many Thai hotels put only the hotel name in the title, with no "hotel" and no province, so they miss the highest-volume searches entirely
- Keywords are 20% of the overall score and the fastest area to improve: changing the title and H1 alone moves it
- A single-language site loses every searcher in the other language: Thai guests search in Thai, foreign guests search "hua hin hotel"
What the free scan checks for Keyword
This area's score is the share of weight passed (warnings count half). Heavier items matter most to Google and AI.
| # | Check | Weight | Hotels passing |
|---|---|---|---|
| 1 | Hotel name in the title Fix: Start every page title with the hotel name | 10 | 86% |
| 2 | Location in title/H1 Fix: People search "hotel + location"; it must be in the title and H1 | 14 | 29% |
| 3 | "hotel/resort/accommodation" in the title Fix: Put the property type in the language your main guests search in | 10 | 71% |
| 4 | Covers the main local searches Fix: Write to the suggested searches in headings and paragraphs, without stuffing | 16 | - |
| 5 | Main keyword in the meta description Fix: Use 1 or 2 main keywords naturally in the meta description | 8 | 86% |
| 6 | Both Thai and English Fix: Build Thai and English pages on separate URLs with hreflang | 8 | 71% |
What the full system adds
The full system tracks real rankings for these searches every week, shows which moved up or down and who owns page one, and has AI draft an article or a dedicated page for the searches you do not rank for yet, e.g. a "sea view rooms" page for "hua hin beachfront hotel".
FAQ
How many keywords per page?
One main keyword plus 2 or 3 secondary ones per page: home page = "hua hin hotel", rooms page = "hua hin sea view rooms". Never stuff every keyword into one page.
Does repeating keywords help?
No, and it can get you demoted. Google looks at whether the phrase sits in key positions (title, H1, first paragraph) and whether the content really answers it.
Where do I get local keywords?
Our scan suggests 10 from the location it detects; the full system adds real search volumes and the phrases competitors rank for.